The orthodontic marketplace has changed significantly over the past 5 years and even greater changes are on the way. Practices have increased significantly in size mainly due to a demographic increase in children, many more adults accepting treatment and a booming economy.
Read the Article →The marketing of the orthodontic practice has changed considerably over the past two decades. Marketing strategies can be much more sophisticated and diverse than simply building relationships with the area dentists and providing excellent customer service that leads to “word of mouth” referrals.
Read the Article →