Resources

The Secret To Your Marketing Success May Be Your Schedule

For more than 30 years I have crisscrossed North America and Europe consulting almost exclusively with orthodontic practices on almost every management system. The old Millenium Society had developed many of the foundational systems of the treatment coordinator...

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Introducing the Coordinator System

Management is fun!... exclaimed no doctor ever as her two best assistants, on the same day, hand her their two weeks’ notice. True story. Happened last week. The problem most doctors face is they have very little systems in the way of management...

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Three Steps to Improving Patient Participation

One of the primary components to running an efficient orthodontic practice is patients’ involvement and participation in the practice. For many practices, this component is often the most difficult to get right, and is often overlooked for a variety of reasons.

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Converting Management Software: A Consultant’s Prescription

Throw your hands up! You will. Your office manager will. Someone will, at some point, throw his or her hands in the air and declare that software conversion is for the birds. It’s not.

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Conversion Rates: The New Patient Process

Early on in my career I heard consultants talking about 90% conversion rates, and as impressive as the numbers were, that average always seemed high to me. If one first removes all the patients who aren’t likely to start, then 90% is certainly achievable.

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Developing a Solid Marketing System

I travel the states implementing management systems in orthodontic practices, large and small. By definition, a system is “a set of principles or procedures according to which something is done; an organized scheme or method.”

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Value Based Team Building

This week I hired two new team members and one of the first things I will have them do is read our Team Agreements. Team Agreements are a set of 12 values that we have established for our practice as to how we are going to work together, communicate with each other and treat each other in a respectful, relationship-building manner.

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