Effective marketing is not just about increasing the number of calls, first visits, or starts: it’s about identifying the right types of customers first and then converting them into extremely satisfied evangelists who will tell all of their friends about the great work you do.
This starts with your branding: who are you and how do you want to be perceived? Alexander & Sons works with doctors to build their brand identity into a beautiful and cohesive whole – starting with a compelling story, a logo, colors, fonts, and the right verbiage, and then iterating that identity across your website, cards, forms, brochures, and even the way your staff interacts with customers.
Then we talk about outreach: we’ll create a strategy to reach qualified prospective patients, brainstorm dozens of marketing ideas to find the right ones for your practice, market, and budget, and execute them effectively. We’ll build a marketing timeline that balances large events with consistent outreach opportunities. Then we’ll monitor to see what works, what doesn’t, and how we can improve with each new campaign.